Startup Wars is an innovative educational platform that transforms business learning into an immersive and practical experience. Designed as a business simulator for students in the United States, it emulates the process of starting and managing various companies, allowing students to develop strategic and operational skills without facing real financial risks.

Over the course of a year, I led the design and development of this platform, creating a strong and engaging brand identity system that reflects innovation and professionalism. I also designed user interfaces (UI) and user experiences (UX) to ensure intuitive navigation and an immersive educational experience. The project included the conceptualization and design of realistic simulation environments, as well as the implementation of a scalable design system for efficient product growth. This work not only enhanced the platform’s usability but also set a benchmark for strategic design applied to business education.