Ride Tabasco is a comprehensive mobility project designed to address transportation challenges in the state of Tabasco through a technology platform similar to Uber. The project involved the creation of a complete visual identity system, establishing a modern, approachable, and locally relevant brand that connects with both passengers and drivers.

In addition to the branding, the project included the design of the mobile app’s user interface and user experience (UI/UX), ensuring an intuitive and efficient journey for users. An administrative dashboard was also developed to streamline platform management, along with a dedicated driver app focused on usability, communication, and operational efficiency.

The result was a complete mobility ecosystem that combines strategic branding, user-centered design, and technology to deliver a seamless transportation experience and support the modernization of mobility services in the region.